WHY BRANDING?
Is your business attracting your ideal clients?? Are you spending time & money on marketing, but not seeing many great results?? Your business? branding can be largely to blame.? When a business has impeccable branding in place, its target audience can?t resist but interact with the business.
Online, businesses only have 1-3 seconds to connect with viewers on their sites and blogs before they choose to click away. If the branding doesn?t represent the business in a high-quality, effective way, that business may actually be repelling their ideal target audience.
Powerful brand identities establish credibility and encourage trust between businesses and consumers. When your business? brand identity reflects your personality and the passion that drives you to create solutions for the world, your target audience can?t help but flock to you.
DOES YOUR BRANDING RUB YOU THE WRONG WAY?
?There?s no way around it ? being out of sync with yourself sucks.? The wrong words or environment or packaging can feel like an itchy blanket on your truly tender spirit ? warm for a minute but incredibly irritating after a while.? When you are adrift from your core, the space between your surface and your depth fills up with anxiety.? Too much time away from your inner home leads to homesickness.? ? ? ? Style Statement, pg. 45
Too many business? brands are ?out of sync? with whom they truly are and the specific people they are looking to assist with amazing products and services.? Just like the girls in Style Statement said above, when your brand identity is adrift from your core, it?s like an itchy blanket.? Your logo, website, business cards and tag lines may get you by, but after a while you may find yourself hesitating to give out your marketing materials at networking events because your current branding doesn?t reflect you at all.
Each of us has our own unique style, even if we don?t realize it.? There are colors that make one person?s heart sing, while another person can?t stand the sight of them.? Our clothing, home decorating and business styles are purely individual.? Even if your style reflects common elements found in many other people?s style, the way YOU put it all together is completely original.
YOUR IRRESISTIBLE BRAND
Creating an irresistible brand isn?t just a nice idea.? In our current market, having an irresistible brand identity is a must for a business? survival.
Every business has less than 30 seconds for an online visitor to decide whether or not they will stay on or leave their website.? Impeccable branding attracts online visitors to stay around.? Less-than-attractive branding can lead people clicking away faster than most anything else.
It has been said that a business must ?evolve or die.?? Along these same lines, we?d add that a brand must also evolve their brand or die.? Understanding that people buy from people, businesses must ensure that their brand represents the people behind the business, while also appealing to their unique target market.? While businesses may have been able to get by without enticing brand identities before, those days are fading quickly.
rebecca servoss?|?persnickety creative
Source: http://ideallifevision.com/branding-rebecca-servoss/
ryan torain world series game 3 sign language alphabet texas tech texas tech wisconsin badgers football wisconsin badgers football
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.