PR is organic in nature. A good story in a well respected magazine is most likely to create conversation and curiosity amongst potential customers. Those customers might post a review online, spread the message through social networks or even take the time to blog about the product, person or idea. That conversation creates natural organic search results that can?t be pushed down the chain when Google decides to shake up their algorithms. It enhances a company?s brand, their positioning and their place in the market. It outlasts any paid SEO and creates customers that are mostly likely to become brand ambassadors, and creates trust through the power of third-party endorsements. A well planned and properly executed PR campaign is likely to have more staying power over the long haul than an expensive SEO campaign. How do you accomplish this? By building a combination of strong content, good conversation, quality reviews, stories and expert staying power. Read on!
Powerful positioning???
Getting your byline on a national website that gets thousands of hits per month is going to help raise your company?s profile and can also help with organic SEO.? The power of that single link back to your site can help move you up the totem pole much quicker than a paid campaign and enhances your credibility as well. You are a now a contributor or ?expert columnist? on a site that ranks higher than yours and also garners respect from your peers.
Blog away blogger
We know Google loves new content, but we also know it doesn?t love content that is chocked full of keywords that really make no sense at all. Use your company?s blog to educate your audience and don?t just use it as a means to try to move your website higher up the ranks. Think about what your audience wants to hear and use your blog as a way to make Google happy with engaging, interesting and relevant content.
The Abbi Agency
There are a lot of powerful bloggers out there, and they are looking for products to review, and giveaways to talk about. Powerful bloggers are also very good at promoting their blogs through social media and throughout the web. By working with these bloggers? you can help your clients gain valuable third-party endorsements and jump start their social media conversations. This all happens organically and the result is a strong online presence that isn?t paid for and doesn?t disappear.
PR still works
A mention on Oprah.com is still priceless. The site has almost 30,000 sites linking in, ranks in the top 1,000 sites nationally and in the top 3,000 sites worldwide. That?s golden. Plus you can put on the front page of your website that you were featured in Oprah.com. Don?t underestimate the power of a strong placement on a top site that connects directly with your audience.
The power of social media???????????
Sometimes we get tired of hearing about how social media can sell your products. Personally I don?t think this is what social media should be used for but there?s no denying the power of Facebook, YouTube and Twitter. Heck when you check out Alexa?s top ten sites, Facebook, Twitter and YouTube all make the list. A strong social media campaign that includes conversation and engagement can help move up the Google rankings and has the staying power to keep you there.
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